营销管理国际会议议程
2015. 10. 18
国际工商管理学院二楼报告厅
Time |
Speaker |
Presentation |
9:00–9:10 |
Yuying Jin
Professor and Executive Vice Dean
School of International Business Administration SHUFE
|
Opening Remarks |
Session I Session Chair: Rong Huang
|
||
9:10–10:00 |
Darren Dahl
BC Innovation Council Professor
Marketing and Behavioral Science Division University of British Columbia
|
“Only One Left – I’ll Fight you for It!”: Scarcity Promotion Advertising and Aggressive Behavior |
10:00-10:45 |
Qiaowei Shen
Assistant Professor of Marketing
The Wharton School University of Pennsylvania
|
Strategic Category Development on Daily Deals Platforms |
10:45-11:00 |
Coffee Break
|
|
11:00-11:45 |
Liangyan Wang
Associate Professor of Marketing Chair of Marketing Department
Antai College of Economics & Management Shanghai Jiaotong University
|
Counterfeits can Benefit Original Products when People are Caught using Counterfeits |
11:45-13:30 |
Lunch
|
Session II Session Chair: Li Wang
|
||
13:30-14:15 |
Yuxin Chen
Dean of Business and the Distinguished Global Professor of Business
New York University Shanghai
|
Channel Search and Welfare Implications of Commercial Breaks |
14:15-15:00 |
Xinyue Zhou
Professor of Marketing and Psychology
Sun Yat-Sen University
|
Residential Mobility Impedes Self-Control
|
15:00-15:45 |
Rong Huang
Associate Professor of Marketing
School of International Business Administration SHUFE
|
Neat or Messy: The Effect of Product on Consumer Creativity and Product Evaluation |
15:45-16:00 |
Coffee Break
|
|
16:00-17:00
|
Round Table Discussion |
|
17:00-late |
Dinner
|