Time

Speaker

Presentation

9:00–9:10

Yuying Jin

Professor and Executive Vice Dean

School of International Business Administration

SHUFE

Opening Remarks

Session I

Session Chair: Rong Huang

9:10–10:00

Darren Dahl

BC Innovation Council Professor

Marketing and Behavioral Science Division

University of British Columbia

“Only One Left – I’ll Fight you for It!”: Scarcity Promotion Advertising and Aggressive Behavior

10:00-10:45

Qiaowei Shen

Assistant Professor of Marketing

The Wharton School

University of Pennsylvania

Strategic Category Development on Daily Deals Platforms

10:45-11:00

Coffee Break

11:00-11:45

Liangyan Wang

Associate Professor of Marketing

Chair of Marketing Department

Antai College of Economics & Management

Shanghai Jiaotong University

Counterfeits can Benefit Original Products when People are Caught using Counterfeits

11:45-13:30

Lunch

Session II

Session Chair: Li Wang

13:30-14:15

Yuxin Chen

Dean of Business and the Distinguished Global Professor of Business

New York University Shanghai

Channel Search and Welfare Implications of Commercial Breaks

14:15-15:00

Xinyue Zhou

Professor of Marketing and Psychology

Sun Yat-Sen University

Residential Mobility Impedes Self-Control

15:00-15:45

Rong Huang

Associate Professor of Marketing

School of International Business Administration

SHUFE

Neat or Messy: The Effect of Product on Consumer Creativity and Product Evaluation

15:45-16:00

Coffee Break

16:00-17:00

Round Table Discussion

17:00-late

Dinner