Faculty and Research
Wang, Xuehua
Associate professor

Professional Interests
Consumer Psychology; Services Marketing


Professional Experience
Personal Webpage       Resume  
  • wang.xuehua@mail.shufe.edu.cn
  • 021-65906930
  • 021-65907458
Wang, Xuehua, Cheris W. C. Chow, Chung Leung Luk, (2013), "Does Arrogance Discourage Sales of Luxury Brands in Emerging Economies? Not Really!", Psychology & Marketing, Vol. 10 , No. 30 , pp.918-933 .  
Li, Yongqiang, Xuehua Wang, Lily Huang, Xuan Bai, (2013), "How Does Entrepreneurs’ Social Capital Hurt New Business Development? A Relational Embeddedness Perspective", Journal of Business Research, Vol. 12 , No. 66 , pp.2418-2424 .  
Wang, Xuehua, Zhilin Yang, (2013), "Inter-firm Opportunism: A Meta-Analytic Review and Assessment of Its Antecedents and Effect on Performance", Journal of Business & Industrial Marketing, Vol. 2 , No. 28 , pp.137-146 .  
Wang, Xuehua, (2011), "The Effect of Inconsistent Word-of-Mouth during the Service Encounter on Service Quality and Purchase Intention", Journal of Services Marketing, Vol. 25 , No. 4 , pp.252-259 .  
Wang, Xuehua, (2011), "The Effect of Unrelated Supporting Service Quality on Consumer Delight, Satisfaction, and Repurchase Intentions", Journal of Service Research, Vol. 2 , No. 14 , pp.149-163 .  
Li, Yongqiang, Xuehua Wang, Zhilin Yang, (2011), "The Effects of Corporate-Brand Credibility, Perceived Corporate-Brand Origin, and Self-Image Congruence in Emerging Economies: Evidence from China’s Auto Industry", Journal of Global Marketing, Vol. 1 , No. 24 , pp.58-68 .  
Wang, Xuehua, Zhilin Yang, (2010), "The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image", Journal of Global Marketing, Vol. 3 , No. 23 , pp.177-188 .  
Wang, Xuehua, Zhilin Yang, Ning Rong Liu, (2009), "The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence from the Chinese Mainland’s Automobile Market", Journal of Global Marketing, Vol. 3 , No. 22 , pp.199-215 .  
Wang, Xuehua, Zhilin Yang, (2008), "Does Country-of-Origin Matter in the Relationship between Brand Personality and Purchase Intention? Evidence from China’s Auto Industry", International Marketing Review, Vol. 4 , No. 25 , pp.441-457 .  
Zhuang, Guijun, Xuehua Wang, Lianxi Zhou, Nan Zhou, (2008), "Asymmetric Effects of Brand Origin Confusion: Evidence from the Emerging Market of China", International Marketing Review, Vol. 4 , No. 25 , pp.458-474 .  
Wang, Xuehua, Zhilin Yang, (2008), "A Meta-Analysis of Effect Sizes in International Marketing Experiments", International Marketing Review, Vol. 3 , No. 25 , pp.276-291 .  
Yang, Zhilin, Xuehua Wang, Chenting Su, (2006), "A Review of Research Methodologies in International Business", International Business Review, Vol. 6 , No. 15 , pp.601-617 .  
Principles of Marketing, Global Marketing, Strategic Brand Management, Social Psychology

Shanghai Pujiang Program 2012

General Office of the Ministry of
education of the 2014
declarationGeneral Office of
Address: Shanghai City, the National Road 777,
zip code: 200433 telephone: 65904057
Copyright 2008 All rights reserved ICP Shanghai University of Finance and Economics, Shanghai 05052068