Faculty and Research
Weiping Liu
Assistant Professor

Professional Interests
Strategic management in emerging economies; Product innovation in technology-based firms; Trust and cooperation in inter-firm relationships

2007, City University of Hong KongStrategic Management and Innovation, Ph.D.
2003, Renmin UniversityManagement, M.A.
2000, Shandong UniversityMarketing, B.A.

Professional Experience
Assistant Professor, Department of Management, Shanghai University of Finance & Economics, 01/2011-present
Visiting Scholar, Department of Management, Hong Kong University of Science & Technology, 06/2010 – 01/2011
Post-doctoral Research Associate, Department of Management, Hong Kong University of Science & Technology,08/2008 – 05/2010
Senior Research Fellow, Department of Management, City University of Hong Kong,08/2007 – 08/2008
  • Liu.weiping@mail.shufe.edu.cn
  • 021-65907503
  • 021-65907458
Liu Weiping, Li Jiatao, (2013), "Selecting target segment: The role of market structure in new banks’ niche position decisions.", Management Decision, Vol. 51 , No. 7 , pp.1402-1421 .  
Liu Weiping, Yang Haibin, Zhang Guangxi, (2012), "Does family business excel in firm performance? An institution-based view.", Asia Pacific Journal of Management, Vol. 29 , No. 4 , pp.965-987 .  
Liu Weiping, Lui Steven S., Wong Yin-yee, (2009), "Asset specificity roles in interfirm cooperation: Reducing opportunistic behavior or increasing cooperative behavior?", Journal of Business Research, Vol. 62 , No. 11 , pp.1214-1219 .  
Liu Weiping, (2006), "Knowledge exploitation, knowledge exploration, and competency trap.", Knowledge and Process Management, Vol. 13 , No. 3 , pp.144-161 .  
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